For the HeartSearch IEO that just started November 12, 2021, the project was looking for the right exchange to partner with. IEOs, or Initial Exchange Offerings, are a tried and tested means of launching a new token to the masses. However, the success of an IEO relies heavily on the exchange where it is taking place. So, why was Exmarkets chosen for HeartSearch’s HRTS IEO?
Exmarkets launched in September of 2018. It is a centralized cryptocurrency exchange that is headquartered in Lithuania, an EU based country. This is important, as it is fully licensed and follows the strict regulations of the bloc. What this translates to is security and safety for investors and traders using the platform. The trading volume of the exchange is in the hundreds of millions, over $275 million at the time of writing.
Another key strength for Exmarkets is that it was designed from the ground up to be a launchpad for IEO projects. The self-dubbed ‘crypto crowdfunding platform’ has a lot going for it: it has an extensive and global community of crypto enthusiasts at hand, along with a vast pool of traders and investors bringing trading volume, on top of market making facilities to keep things flowing.
It has been tried and tested too, with plenty of case studies demonstrating successful IEOs that have taken place on the platform – some of which are still ongoing. Adding to this, it offers fiat on and off ramps – specifically in Euros. This makes it easy for newcomers to get involved without having to move between exchanges.
As you can see, Exmarkets looks to be an ideal platform for holding the IEO. Based on its history, track record and on/off ramp functionality, it has been chosen to host the HeartSearch IEO. Learn more by visiting the links below.